To be a successful creator you need only thousands of true fans.

If you have roughly a thousand true fans (or super fans), you can make a living — if you are content to make a living but not a fortune.

A true fan is defined as a fan that will buy anything you produce.

  • You have to create enough each year that you can earn, on average, $100 profit from each true fan.
  • You must have a direct relationship with your fans — i.e they must pay you directly.

If you keep the full $100 of each true fan, then you need only 1,000 of them to earn $100,000 per year. That’s a living for most folks.

A thousand customers is a whole lot more feasible to aim for than a million fans.

The number 1,000 is not absolute — I.e if you only earn $50 per year per true fan then you would need 2,000 fans.

This idea has been made possible by peer-to-peer communication and payment systems — in other words the internet.

”..everyone has access to excellent tools that allow anyone to sell directly to anyone else in the world.”

This new technology permits creators to maintain relationships, so that the customer can become a fan, and so that the creator keeps the total amount of payment, which reduces the number of fans needed.

Whatever your interests as a creator are, your 1,000 true fans are one click from you. As far as I can tell there is nothing — no product, no idea, no desire — without a fan base on the internet. Every thing made, or thought of, can interest at least one person in a million — it’s a low bar.


  • 1,000 true fans is an alternative path to success other than stardom.
  • Instead of trying to reach the narrow and unlikely peaks of platinum bestseller hits, blockbusters, and celebrity status, you can aim for direct connection with a thousand true fans.
  • On your way, no matter how many fans you actually succeed in gaining, you’ll be surrounded not by faddish infatuation, but by genuine and true appreciation.
  • It’s a much saner destiny to hope for. And you are much more likely to actually arrive there.